Franchise Discovery Day

After the first phone call and possibly telephone interview, you will be invited to visit the franchisor’s head office to attend what’s known as a Discovery Day.

A Discovery Day is where the franchisor will go into detail about its franchise system, franchisee track history, the products and services that they offer, sales and marketing strategies, franchisee case studies, a run through the financials and much, much more.

A Franchise Discovery Day is where they pull back the curtains and give you a behind the scene view of how things really operate.

Discovery Days are usually held in a group setting. When you attend one you will normally be sitting alongside other people who have also expressed an interest in the franchise and who have gone through the initial phone calls.

Discovery Days can last anywhere from a couple of hours to a full eight-hour day – one franchisor we work with runs their discovery days from 8.30am to 6pm and by the time you’ve finished your mind is spinning with information overload! 

This is a hallmark of a great franchisor – they have so much information to share that they aren’t prepared to ‘cut down’ the material for the sake of the Discovery Day. Discovery Days are also phenomenal opportunities to meet the head office team, including the leadership and support teams who will be supporting your business growth.

However sometimes, due to geographic limitations, you may be unable to visit a franchisors Head Office. Do not be concerned though, as franchisors will be able to walk you through the Discovery Day process virtually.  

Discovery Days are worth their weight in gold and you will walk away with a good sense on whether this is a brand that you can see yourself working with. This is the stage where you get past the ‘business model’ on the marketing brochure and get to see what it’s actually like to be operating as a franchisee.

Remember, franchising is a relationship and the Discovery Day is your opportunity to see how you get on with the people running the franchise. After all, they are the ones who will be supporting your business.

You normally leave a Discovery Day with additional information to take home. It’s common for the franchise recruiter to follow up with you a few days later to see what your thoughts were post Discovery Day and to answer any questions that you may have.

A franchise recruiter will be looking to get a sense on where your head is at and if you are serious about exploring further. As throughout the process, it’s good to be clear and concise in your communication and don’t mess the franchise recruiter about.

If you’re not sure whether this is the franchise for you or you need more time, be upfront and tell them.  Share your concerns. They are not there to sell franchises to the wrong people, they are there to help the right people make the right decision.

If, after attending a Discovery Day and, assuming you are keen to explore further, then the next stage is what we call the Due Diligence.

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